Times have changed. Let no one tell you that you need an HTML5 theme. What else are you paying for? HTML5, retina-ready, responsive and all such features can be had for free… you don’t need to spend money on that. When you buy a child-theme either it serves your specific purpose very well or is flexible enough that it grows with your site and serves your business in the long term. So the question is how much did you pay for your WordPress theme and what did you get in return? Watch this short one minute video–