Business websites are for conversions and for improving your conversion rate, you cannot simply afford to overlook your website’s speed and performance. Your business website needs website speed optimization services.
- Akamai research shows that a 1 second delay in page response can result in a 7% reduction in conversions.
- 40% of visitors will abandon a website that takes longer than 3 seconds to load.
- Pinterest rebuilt their pages for performance realizing a 40% reduction in perceived wait times, thus increasing both search engine traffic and sign-ups by 15%.
- By cutting average page load time by 850 milliseconds, COOK found they were able to increase conversions by 7%, decrease bounce rates by 7%, and increase pages per session by 10%.
- The BBC found they lost an additional 10% of users for every additional second their site took to load.
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Google Mobile Page Speed New Industry Benchmarks DoubleClick by Google found 53% of mobile site visits were abandoned if a page took longer than 3 seconds to load.
- Sites loading within 5 seconds had 70% longer sessions, 35% lower bounce rates, and 25% higher ad viewability.
- For Mobify, Every 100ms decrease in homepage load speed worked out to a 1.11% increase in session-based conversion, yielding an average annual revenue increase of nearly $380,000. Additionally, a 100ms decrease in checkout page load speed amounted to a 1.55% increase in session-based conversion, which in turn yielded an average annual revenue increase of nearly $530,000.
- DoubleClick found publishers whose sites loaded within 5 seconds earned up to twice as much ad revenue than sites loading within 19 seconds.
- When AutoAnything reduced page load time by half, they saw a boost of 12-13% in sales.
- Amazon found every 100ms of latency cost them 1% in sales. Google found an extra .5 seconds in search page generation time dropped traffic by 20%. A broker could lose $4 million in revenues per millisecond if their electronic trading platform is 5 milliseconds behind the competition.