Did you ever think why your site’s bounce rates are high and conversion rates are low? Everyone knows that bounce rate is not good for websites. But, most of the individuals have no idea about its root causes. Although there are several factors that affect the performance of your site up to a great extent, among which user experience is one of the most important things that you must keep in mind.
In simple words, the user experience is how people use your website/web applications and perceptions they develop about it. If a website is user-centric and helps people to find the needed stuff easily, it is likely to receive a great chunk of traffic and its owner can meet his/her business objects easily and quickly. On the other hand, if a website is difficult to use, it displeases visitors and its owner starts to witness a sharp decline in his/her web based business.
So, you need to conduct the usability test to improve the performance of your site. This will help you to test, evaluate, and uncover potential user problems easily and remove them quickly. Luckily, there are a plethora of tools that you can use to conduct the site’s usability tests. Have a look at top 5 testing tools detailed here below:
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Crazy Egg
Crazy Egg is a highly innovative website analyzer software for all those entrepreneurs who run web-based businesses. It allows them to get an insight of customer behavior on their websites and find out the possible mistakes that are affecting the performance of their sites.
By using this amazing website optimization and Analytic Tool, you can easily have more control over your business strategies aimed at the generation of leads. It combines four different tools:
- Heatmap: Lets you see where people clicked on your site and what’s hot on it.
- Confetti: Let you know where people click and things that bring them there.
- Scrolllmap: Demonstrates how far people scroll and points where they leave your site /pages
- Overlay: Allow you to learn more about each element on your page.
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Appsee
There are a number of tech-savvy people who use famous websites through mobile apps. So, realizing the huge potential of the business coming from small screens and mobile apps, entrepreneurs roll out their apps in the market and take a lot of steps to make it popular among app users. However, several apps fail to impress users due to UI and UX issues.
If you are fed with the dismal performance of your site’s app, then use Appsee. It is a real-time mobile analytics platform which gives you an in-depth analysis of users’ behavior on your apps and helps you to discover UI & UX issues easily and quickly. You can solve those issues and stay ahead of your competitors.
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Optimizely
Optimizely is a system which allows entrepreneurs to conduct A/B testing easily and effortlessly, personalize their business websites and streamline the user’s experience up to a great extent to increase the pace of lead generation. Using this tool, you can easily measure the real impact of changes to your website or its pages. You will come to know which version of your site is more successful with visitors when it comes to the generation of leads, revenues, increasing the number of downloads (of E-products) and user-generated content.
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MockFlow
Mockflow helps you to develop wireframes for a number of projects, such as developing an app for Facebook. When you have to develop the wireframe of your project, this tool provides numerous components that can be added to the web pages and mobile applications, such as social media bars, mockups, text, images, videos, etc.
It allows users to export their creations with the use of different methods like PowerPoint presentations, sitemap within Excel, HTML5, PDF, images, MS Word file and preview several pages in a single view. All these help you a lot during the process of wireframing apps or websites, which plays a key role in the user-experience that visitors receive while visiting your site/mobile apps.
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Hotjar
Hotjar is a very useful website and mobile analytics tool for digital marketers, analysts, UI designers, and web developers. It allows them to get a right idea of their website’s strengths and weaknesses easily and quickly. By using this tool, you can get a detailed report on how visitors behave on your site, UX issues faced by them, and their mindset.
The tool has several useful features, such as visualization of visitor interaction on websites, customizable surveys, and polls, support for over 20 languages, etc. All these help you find the areas of improvement on your site. You can fix those issues and improve the overall user-experience of your site.
Summary: These are top 5 testing tools to measure the user-experience of websites/apps. Just use any one of them, test your site, find areas of further improvement and make your site a perfect destination for the targeted audience.
Author’s Bio: Brandon Graves is a prolific WordPress developer with expertise in convert HTML to WordPress, WordPress site design and testing, SEO etc. Just follow him on Google Plus to get his updates instantly.
